Promotion of a music project:
Overbass Beats
Promotion goals
Advertising channels
Goals: increase site traffic, user activation of the demo version
Advertising channels: Facebook Ads
Promotion of a music project:
Overbass Beats
Promotion goals
Advertising channels
Goals: increase site traffic, user activation of the demo version
Advertising channels: Facebook Ads
Overbass Beats is a music project. The guys write beats for Rap-style music. They are promoted through advertising on Youtube.

It's time to fully bring the product to market. To do this, we use all the features of Facebook Ads
Promotion tasks
Install analytics on the site
Install event tracking on the site: PageView, Start Trial, Subscribe, Add to Cart, Purchase
Develop media planning
Calculate results: conversions, CTR, registrations, total budget for advertising channels
Think through communication
Create unique creatives and texts for each stage of the funnel: attraction and retention
Test the audience, find the target audience
First of all, test the age and interests of the audience that we provide with Google Analytics. Next, the interest of the Facebook Ads advertising cabinet
Scale your advertising campaign
Increase the number of targeted traffic and repeat purchases. Engage new visitors through unique messages (retargeting).
Promotion tasks
Install analytics on the site
Install event tracking on the site: PageView, Start Trial, Subscribe, Add to Cart, Purchase
Develop media planning
Calculate results: conversions, CTR, registrations, total budget for advertising channels
Think through communication
Create unique creatives and texts for each stage of the funnel: attraction and retention
Test the audience, find the target audience
First of all, test the age and interests of the audience that we provide with Google Analytics. Next, the interest of the Facebook Ads advertising cabinet
Scale your advertising campaign
Increase the number of targeted traffic and repeat purchases. Engage new visitors through unique messages (retargeting).
STRATEGY COMMUNICATION
STRATEGY
COMMU-
NICATION

Results of the advertising campaign

Results of the advertising campaign

Results of the work:

Launched advertising campaigns to attract and retain users. The goals used are: PageView, track launch, add to cart, purchase. Audience doesn't make a purchase right away, so I used the strategy: targeting > aggressive retargeting

Facebook Ads
Impressions: 32 973
Clicks: 1 143
Landing page View: 647
Track launch: 41

Conversions:
Conversion to an interested visitor: 56%
Conversion from an interested visitor to a track download: 6%

Results of the work:
Launched advertising campaigns to attract and retain users. The goals used are: PageView, track launch, add to cart, purchase. Audience doesn't make a purchase right away, so I used the strategy: targeting > aggressive retargeting

Facebook Ads
Impressions: 32 973
Clicks: 1 143
Landing page View: 647
Track launch: 41

Conversions:
Conversion to an interested visitor: 56%
Conversion from an interested visitor to a track download: 6%
  • Vlad Mukhin
    Mediabuyer
    It was a musical and creative project. Marketing in the US market is expensive. In order to spend the budget optimally, I adhered to the phased launch of advertising. I showed ads to 1 audience for 4 days, then analyzed the results and moved on to the next audience. After 3 stages, the top creatives became obvious and we moved on to scaling.
  • Eminem
    Track - Beautiful
    Don't ever let anyone tell you, You ain't beautiful.
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