Blockchain projects:
"HARDcoin"
Promotion goals
Advertising channels
Goals: increase site traffic, user activation of the demo version
Advertising channels: Facebook Ads, Google Ads, Twitter Ads
Blockchain projects:
"HARDcoin"
Promotion goals
Advertising channels
Goals: increase site traffic, user activation of the demo version
Advertising channels: Facebook Ads, Google Ads, Twitter Ads
NET is a project that connects blockchain technology and combat sports.
Now UFC fans can buy chips and cards of key fighters and place bets on fights.
Promotion tasks
Develop a digital strategy for bringing a startup to market
The strategy is built on stages:
1. Reach
2. Engagement
3. Sale
Create landing pages. Each stage - unique landing pages
Reach: brand landing page
Engagement: landing page with the advantages of the project and the faces of the project founders.
Sale: chatbots and opening a white list
Think through communication
Create unique creatives and texts for each stage of the funnel: attraction and retention
Test the audience, find the target audience
First of all, test the age and interests of the audience that we provide with Google Analytics. Next, the interest of the Facebook Ads advertising cabinet
Scale your advertising campaign
Increase the number of targeted traffic and repeat purchases. Engage new visitors through unique messages (retargeting).
Promotion tasks
Develop a digital strategy for bringing a startup to market
The strategy is built on stages:
1. Reach
2. Engagement
3. Sale
Create landing pages. Each stage - unique landing pages
Reach: brand landing page
Engagement: landing page with the advantages of the project and the faces of the project founders.
Sale: chatbots and opening a white list
Think through communication
Create unique creatives and texts for each stage of the funnel: attraction and retention
Test the audience, find the target audience
First of all, test the age and interests of the audience that we provide with Google Analytics. Next, the interest of the Facebook Ads advertising cabinet
Scale your advertising campaign
Increase the number of targeted traffic and repeat purchases. Engage new visitors through unique messages (retargeting).
STRATEGY COMMUNICATION
STRATEGY
COMMU-
NICATION

Results of the advertising campaign

Results of the advertising campaign

Results of the work:

Launched advertising campaigns to attract and retain users. The goals used are: Page View, Add to wishlist and others. I used the strategy: targeting > retargeting

Facebook Ads

Landing page View: 9 929
Add to wishlist (white list): 1 553
Activation of the chatbot at the 3rd stage: 6 343

Conversions:
From landing page View to White List: 8%

Results of the work:
Launched advertising campaigns to attract and retain users. The goals used are: Page View, Add to wishlist and others. I used the strategy: targeting > retargeting

Facebook Ads

Landing page View: 9 929
Add to wishlist (white list): 1 553
Activation of the chatbot at the 3rd stage: 6 343

Conversions:
From landing page View to White List: 8%
Vlad Mukhin
Mediabuyer
Strong idea + strong product team = result. Leave a request for cooperation, and I will promote your project.
IF YOU DON'T HAVE TIME TO WAIT, THEN
Write to me about your task and we will discuss what I can do for you!
Made on
Tilda