Results of the work:
Launched advertising campaigns to attract and retain users. The goals used are: Page View, Add to wishlist and others. I used the strategy: targeting > retargeting
Facebook Ads
Landing page View: 9 929
Add to wishlist (white list): 1 553
Activation of the chatbot at the 3rd stage: 6 343
Conversions:
From landing page View to White List: 8%