Promotion of the Federal Golden:
"Internship competition"
"Internship competition"
Promotion goals
Advertising channels
Advertising channels
Goals: registration on the website, confirmation of registration, filling out a resume, responding to vacancies
Advertising channels: Google Advertising + Facebook Ads
Advertising channels: Google Advertising + Facebook Ads
Promotion of the Federal Golden: "Internship competition"
Promotion goals
Advertising channels
Advertising channels
Goals: registration on the website, confirmation of registration, filling out a resume, responding to vacancies
Advertising channels: Google Advertising + Facebook Ads
Advertising channels: Google Advertising + Facebook Ads
The competition for young and ambitious "Golden Internship" is an opportunity for students without work experience to take a step towards a career under the supervision of experienced employees. During the event, there are lectures from HR companies that will help prepare for all stages of hiring, real test tasks and interviews
Promotion tasks
Install analytics on the site
Create a communication card for engagement with engaged user. Identify key events to track.
Develop media planning
Calculate results: conversions, CTR, registrations, total budget for advertising channels
Think through communication
Create unique creatives and texts for each stage of the funnel: attraction and retention
Test the audience, find the target audience
Geography of users, their interests and behavior in social networks, lal audience. Instagram Facebook profile interactions and landing page visitors
Scale your advertising campaign
Increase the growth of registrations. To restrain the increase of CPL and CPreg
Promotion tasks
Install analytics on the site
Create a communication card for engagement with engaged user. Identify key events to track.
Develop media planning
Calculate results: conversions, CTR, registrations, total budget for advertising channels
Think through communication
Create unique creatives and texts for each stage of the funnel: attraction and retention
Test the audience, find the target audience
Geography of users, their interests and behavior in social networks, lal audience. Instagram Facebook profile interactions and landing page visitors
Scale your advertising campaign
Increase the growth of registrations. To restrain the increase of CPL and CPreg
STRATEGY
COMMU-
NICATION
COMMU-
NICATION
Communication strategy
Interim results of the advertising campaign
Interim results of the advertising campaign
Results of the work:
Campaigns have been launched for various purposes: registration on the website, bringing resumes to completion, responses to vacancies and participation in the project. Each goal has its own creatives developed. The retargeting audience is used at full capacity.
Google Advertising + Facebook Ads
Impressions: 2,468,090 million.
Landing page View: 60577
Registration on the website: 3871
Registration confirmations: 1797 (data from web analytics)
Resume completion and job responses: 218
Conversions:
From transitions to the website and profile to registration: 6%
From registration to confirmation of registration: 46%
Of the confirmed registrations in the response to vacancies: 12%
Campaigns have been launched for various purposes: registration on the website, bringing resumes to completion, responses to vacancies and participation in the project. Each goal has its own creatives developed. The retargeting audience is used at full capacity.
Google Advertising + Facebook Ads
Impressions: 2,468,090 million.
Landing page View: 60577
Registration on the website: 3871
Registration confirmations: 1797 (data from web analytics)
Resume completion and job responses: 218
Conversions:
From transitions to the website and profile to registration: 6%
From registration to confirmation of registration: 46%
Of the confirmed registrations in the response to vacancies: 12%
Results of the work:
Campaigns have been launched for various purposes: registration on the website, bringing resumes to completion, responses to vacancies and participation in the project. Each goal has its own creatives developed. The retargeting audience is used at full capacity.
Google Advertising + Facebook Ads
Impressions: 2,468,090 million.
Landing page View: 60577
Registration on the website: 3871
Registration confirmations: 1797 (data from web analytics)
Resume completion and job responses: 218
Conversions:
From transitions to the website and profile to registration: 6%
From registration to confirmation of registration: 46%
Of the confirmed registrations in the response to vacancies: 12%
Campaigns have been launched for various purposes: registration on the website, bringing resumes to completion, responses to vacancies and participation in the project. Each goal has its own creatives developed. The retargeting audience is used at full capacity.
Google Advertising + Facebook Ads
Impressions: 2,468,090 million.
Landing page View: 60577
Registration on the website: 3871
Registration confirmations: 1797 (data from web analytics)
Resume completion and job responses: 218
Conversions:
From transitions to the website and profile to registration: 6%
From registration to confirmation of registration: 46%
Of the confirmed registrations in the response to vacancies: 12%
- Vlad MukhinMediabuyerLarge-scale goals and advertising budgets allowed me to implement all technical ideas: from personalizing advertising messages to users to launching media campaigns. The KPI is completed because the project team is working together with me: we created new creatives and texts, we made them more personalized. We set new events on the site to monitor user behavior in more detail.
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